What are the essential elements of a digital transformation process to develop an efficient digitization strategy for management?

Abstract

PurposeConsidering the COVID-19 pandemic, digital transformation has taken on heightened importance. This paper aims to identify the key components of successful digital transformations. As the IT industry is at the forefront of digital transformation, the insights and outcomes of this study can be advantageous to other sectors. This can assist other organizations in expediting their transformation journey and reducing costs.Design/methodology/approachThe research was conducted through a quantitative survey, which underwent a rigorous development process. The questionnaire was designed with clear objectives, informed by a thorough review of existing literature and a qualitative survey. Initial questions were formulated and reviewed internally before being pretested with a small group. Based on feedback, the questions were refined, and clarifying hints were added. The final survey was conducted, and the resulting data were analyzed to identify essential components of digital transformations and relevant key performance indicators (KPIs) for measuring success.FindingsA digital transformation's leading and essential components are mindsets, communication, strategy, technology and people. This relates well to the meta-study. The result of the determined KPIs is also interesting. According to the survey, the degree of automation, efficiency gain, employer survey and financial numbers are identified as important factors. Moreover, the increasing number of companies embracing digital transformation is a promising trend, indicating the relevance of this study's content for the future and its potential to assist in successful transformation.Research limitations/implicationsThe respondents in Germany showed a distinct pattern, but the outcomes could vary if the questionnaire had a more equitable representation of regions and countries worldwide. A similar situation applies to company size, as many participants were from large enterprises. Analyzing medium and small businesses may alter the findings. It is debatable whether KPIs alone can effectively facilitate a successful digital transformation. Besides the components, tracking the transformation's outcome and progress thoroughly is crucial to ensure the process aligns from start to finish.Originality/valueOverall, these results provide very precise and valid points that are necessary for digital transformation. With the knowledge gained from the IT sector, companies from other industries can already take the first step and plan for a digital transformation. In summary, relevant building blocks for a digital transformation have been found with the help of the survey.