{"title":"Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review","authors":"Rehan Husain, Vir Ved Ratna, A. Saxena","doi":"10.1080/19368623.2023.2232382","DOIUrl":null,"url":null,"abstract":"ABSTRACT The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing prevous levels in the hospitality and tourism sectors. This research examines the development of anthropomorphism in hospitality and tourism over the past 13 years between 2010 and 2023, showcasing recent research themes, methods, national, international, interdisciplinary, or multidisciplinary alliances, and prominent anthropomorphism researchers and institutes in the hospitality and tourism field. One hundred and twenty-five research papers were published for hospitality and tourism in anthropomorphism. The research reveals that this topic is exponentially growing. This is the first study to provide a bibliometric analysis followed by content analysis of anthropomorphism research in the hospitality and tourism research niche, with theoretical and practical contributions. The findings of cluster analysis reveal several futuristic themes, such as machine learning, robotics, etc., which marketers can focus on for building resilient strategies in the long run. The last section of the paper discusses the conclusion and future research avenues. 近年来,拟人化在晋升中的应用显著激增,超过了酒店和旅游业以往的水平. 这项研究考察了2010年至2023年过去13年来酒店和旅游业拟人化的发展,展示了最近的研究主题、方法、国家、国际、跨学科或多学科联盟,以及酒店和旅游领域著名的拟人化研究人员和机构. 125篇关于酒店和旅游拟人化的研究论文发表了. 研究表明,这个话题呈指数级增长. 这是第一项在酒店和旅游研究领域对拟人化研究进行文献计量分析和内容分析的研究,具有理论和实践贡献. 聚类分析的发现揭示了几个未来的主题,如机器学习、机器人等,从长远来看,营销人员可以专注于这些主题来构建弹性战略. 论文的最后一节讨论了结论和未来的研究方向.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1077 - 1125"},"PeriodicalIF":11.9000,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/19368623.2023.2232382","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing prevous levels in the hospitality and tourism sectors. This research examines the development of anthropomorphism in hospitality and tourism over the past 13 years between 2010 and 2023, showcasing recent research themes, methods, national, international, interdisciplinary, or multidisciplinary alliances, and prominent anthropomorphism researchers and institutes in the hospitality and tourism field. One hundred and twenty-five research papers were published for hospitality and tourism in anthropomorphism. The research reveals that this topic is exponentially growing. This is the first study to provide a bibliometric analysis followed by content analysis of anthropomorphism research in the hospitality and tourism research niche, with theoretical and practical contributions. The findings of cluster analysis reveal several futuristic themes, such as machine learning, robotics, etc., which marketers can focus on for building resilient strategies in the long run. The last section of the paper discusses the conclusion and future research avenues. 近年来,拟人化在晋升中的应用显著激增,超过了酒店和旅游业以往的水平. 这项研究考察了2010年至2023年过去13年来酒店和旅游业拟人化的发展,展示了最近的研究主题、方法、国家、国际、跨学科或多学科联盟,以及酒店和旅游领域著名的拟人化研究人员和机构. 125篇关于酒店和旅游拟人化的研究论文发表了. 研究表明,这个话题呈指数级增长. 这是第一项在酒店和旅游研究领域对拟人化研究进行文献计量分析和内容分析的研究,具有理论和实践贡献. 聚类分析的发现揭示了几个未来的主题,如机器学习、机器人等,从长远来看,营销人员可以专注于这些主题来构建弹性战略. 论文的最后一节讨论了结论和未来的研究方向.
ABSTRACT The employment of anthropomorphism in promotion has been witnessed as a notable large in recent times, overspending priority levels in the hospitality and tourism sectors This research examines the development of anthropology in Hospitality and tourism over the past 13 years between 2010 and 2023, showcasing recent research themes, methods, national, international, interdisciplinary, or multi-disciplinary alliances, and proposing anthropology researchers and institutions in the Hospitality and tourism field One rounded and two five research papers were published for hospitality and tourism in anthropology The research reviews that this topic is exponentially growing This is the first study to provide a bibliometric analysis followed by content analysis of anthropology research in the hospitality and tourism research niche, with theoretical and practical contributions The findings of cluster analysis received several futuristic themes, such as machine learning, robotics, etc., which markets can focus on for building resistance strategies in the long run The last section of the paper discussions the conclusion and future research avenues In recent years, the application of personification in promotion has significantly increased, surpassing previous levels in the hotel and tourism industries This study examines the development of personification in the hotel and tourism industry over the past 13 years from 2010 to 2023, showcasing recent research topics, methods, national, international, interdisciplinary or multidisciplinary alliances, as well as renowned personification researchers and institutions in the hotel and tourism field 125 research papers on hotel and tourism personification have been published Research shows that this topic is growing exponentially This is the first study to conduct bibliometric analysis and content analysis on personification research in the field of hotels and tourism, with theoretical and practical contributions The findings of cluster analysis reveal several future themes, such as machine learning, robotics, etc. In the long run, marketers can focus on these themes to construct resilient strategies The final section of the paper discusses the conclusions and future research directions
期刊介绍：
The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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