Separating thoughts from the self by selling them to others: the moderating role of self-esteem / Separar los pensamientos del yo al venderlos a otros: el rol moderador de la autoestima

IF 0.9 4区 心理学 Q4 PSYCHOLOGY, SOCIAL Revista De Psicologia Social Pub Date : 2019-09-02 DOI:10.1080/02134748.2019.1649891
David Santos, P. Briñol, R. Petty, Margarita Gascó, Javier Horcajo, B. Gandarillas
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引用次数: 6

Abstract

Abstract This research introduces a new approach for separating people from their thoughts by anticipating selling them to others. Participants were asked to write down either positive or negative thoughts about fast food on different pieces of paper. Then, participants were randomly assigned to role-play the part of either potential buyers or sellers for an advertising campaign. Finally, all participants indicated their self-esteem (as an additional predictor) and their attitudes towards fast food (as the dependent measure). For high self-esteem participants, anticipating selling thoughts to others reduced the impact of thoughts on attitudes, suggesting that distancing thoughts from a location with high validity (the self) reduced the perceived value of their thoughts. In contrast, for low self-esteem participants, anticipating selling thoughts increased their usage, suggesting that separating thoughts from a location with low validity (the self) increased the perceived value of those thoughts. These findings suggest that thoughts can be associated with high or low validity depending on individual differences in self-esteem.
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通过将思想出售给他人来将思想与自我分离:自我审美的调节作用/通过将思想出售给他人来将思想与自我分离:自尊的调节作用
摘要本研究提出了一种新的方法,通过预测将人与他们的思想相分离。参与者被要求在不同的纸上写下对快餐的积极或消极的想法。然后,参与者被随机分配在广告活动中扮演潜在买家或卖家的角色。最后,所有的参与者都表明了他们的自尊(作为额外的预测因素)和他们对快餐的态度(作为依赖的衡量标准)。对于高自尊的参与者,预期向他人推销想法会降低想法对态度的影响,这表明将想法与高效度的位置(自我)保持距离会降低他们想法的感知价值。相比之下,对于低自尊的参与者,预测销售想法增加了他们的使用,这表明将想法与低效度的位置(自我)分开会增加这些想法的感知价值。这些发现表明,思想的高效度或低效度取决于自尊的个体差异。
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来源期刊
Revista De Psicologia Social
Revista De Psicologia Social PSYCHOLOGY, SOCIAL-
CiteScore
3.80
自引率
0.00%
发文量
21
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