Brendan T. Chen, C. Y. Lu, M. Chang, Chia Yun Joy Lin
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引用次数: 1
Abstract
ABSTRACT The purpose of this study is to understand the core values of students choosing to enter the airline ground crew internship. This study adopted the means-end chain theory and was conducted through one-on-one in-depth interviews with 40 students who were interns in the airline industry. The results showed that the two most important values of changing and enriching knowledge were self-growth and perceived achievement. The most significant motivational factors were the high aviation industry threshold, enhancement of skills, and self-growth. The results of this study could be provided to several universities to develop the basis for an airline industry internship program.
期刊介绍:
The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.