The Application of Quality Function Deployment in Car Seat Industry

H. Purba, Sunadi Sunadi, Suhendra Suhendra, Else Paulina
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引用次数: 2

Abstract

The research aimed to ensure the right design of new products based on customer needs and to improve competitiveness based on renewal marketing strategies and customer needs in the car seat industry. Customer satisfaction ratings were used to compare with competitors. Then, the Quality Function Deployment (QFD) was implemented for the analysis. The research used total sampling or complete enumeration. So, the sample size was the same as the population size. Based on calculations using the QFD method, it shows that the seat option has the highest percentage of technical requirements in the car seat industry around 27,39%. The second factor is material about 25,94%, and the third factor is the damping characteristic about 19,17%. For continuous quality improvement in the future, a lot of customer needs regarding the seat car need to be developed.
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质量功能展开在汽车座椅工业中的应用
研究的目的是为了确保基于客户需求的新产品的正确设计,并根据更新营销策略和客户需求提高汽车座椅行业的竞争力。顾客满意度评级是用来与竞争对手进行比较的。然后,实施质量功能部署(QFD)进行分析。本研究采用全抽样或全枚举方法。样本容量等于总体容量。基于QFD方法的计算表明,座椅选项在汽车座椅行业中具有最高的技术要求百分比,约为27.39%。第二个因素是材料,约占25.94%;第三个因素是阻尼特性,约占19.17%。为了在未来持续提高质量,需要开发大量的客户对座椅汽车的需求。
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来源期刊
自引率
0.00%
发文量
6
审稿时长
16 weeks
期刊最新文献
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