Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs
S. Faria, Manuel Sousa Pereira, Pedro Ferreira, P. Rodrigues
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引用次数: 1
Abstract
General use and acceptance of the Internet made social networks an indispensable means of communication between organizations and their target. Both individuals and companies create fan pages on online platforms, using them to interact with different receivers and develop personal and business opportunities.
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