Unveiling the Value of Competitive Intelligence: Coordinated Communication and Added Value

Abstract

Recently, a lot of attention has been paid to several aspects of CI, which influence the decision-making of organizations and the acquisition of competitive advantages. Organizations must leverage data, artificial intelligence (AI), and social capital to enhance their competitive intelligence processes. Social media data, AI and machine learning, big data analytics, dynamic capabilities, and intraorganizational social capital all play significant roles in driving strategic decision-making and improving customer experiences. By integrating these elements effectively, organizations can gain valuable insights, mitigate risks, and stay ahead of the competition.