{"title":"Affective News, Affective Labor: Chinese Female “Little Editors” of WeChat Official Accounts in Australia","authors":"Fan Yang","doi":"10.1177/20563051231186343","DOIUrl":null,"url":null,"abstract":"In Australia, WeChat Official Accounts is known as a hub for the production and distribution of affective news, or sensationalized content, among Chinese migrants. This article aims to address: Who/What is responsible for this form of content production on WeChat? Who are the people (re)producing news information for WeChat Official Accounts in Australia? How and why do they engage with such activities for Australia-based WeChat Official Accounts? And how do they shed light on our digital culture, economy, and platform labor? To address the questions, from 2019 to 2022, I conducted 27 semi-structured interviews with Chinese-Australian media professionals at both managerial and staff levels as well as conducted a longitudinal ethnographic observation with more than 200 Australia-based WeChat Official Accounts that translate news stories for the Chinese diaspora. The article argues that in Australia affective news on WeChat is the news story that conveys emotional resonance to Chinese migrant readers; it is predominantly produced by Chinese female little editors who work as affective labor. The employment of affective labor, that is, Chinese female international students or postgraduates, has led to the concentration of precarity, exploitation, and alienation among the groups of Chinese female little editors who are vulnerably exposed to the double exclusion coming from both neoliberalism in Australia’s dominant society and patriarchal normativity embedded in the Chinese migrant economy. The research findings shed light on the intensifying social inequality based on one’s race, ethnicity, gender, and social class that has been imposed and further normalized by digital technologies.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":" ","pages":""},"PeriodicalIF":5.5000,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Media + Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/20563051231186343","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
In Australia, WeChat Official Accounts is known as a hub for the production and distribution of affective news, or sensationalized content, among Chinese migrants. This article aims to address: Who/What is responsible for this form of content production on WeChat? Who are the people (re)producing news information for WeChat Official Accounts in Australia? How and why do they engage with such activities for Australia-based WeChat Official Accounts? And how do they shed light on our digital culture, economy, and platform labor? To address the questions, from 2019 to 2022, I conducted 27 semi-structured interviews with Chinese-Australian media professionals at both managerial and staff levels as well as conducted a longitudinal ethnographic observation with more than 200 Australia-based WeChat Official Accounts that translate news stories for the Chinese diaspora. The article argues that in Australia affective news on WeChat is the news story that conveys emotional resonance to Chinese migrant readers; it is predominantly produced by Chinese female little editors who work as affective labor. The employment of affective labor, that is, Chinese female international students or postgraduates, has led to the concentration of precarity, exploitation, and alienation among the groups of Chinese female little editors who are vulnerably exposed to the double exclusion coming from both neoliberalism in Australia’s dominant society and patriarchal normativity embedded in the Chinese migrant economy. The research findings shed light on the intensifying social inequality based on one’s race, ethnicity, gender, and social class that has been imposed and further normalized by digital technologies.
期刊介绍：
Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
