PENGARUH PERSEPSI RISIKO DAN PENGALAMAN BERBELANJA SEBELUMNYA TERHADAP KEINGINAN MEMBELI DARING [EFFECT OF RISK PERCEPTION AND PREVIOUS SHOPPING EXPERIENCE ON BUYING ONLINE]

Alvian Febrianto, Claudia Hamijoyo, Nelson Nursalim, Sabrina Sattwika, Handyanto Widjojo
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