Examining Memorable Tourism Experience On Memorable Trip Experience, Subjective Well-Being And Revisit Intention

Abstract

: The present study examined the memorable tourism experience of Kim et al (2012) dimension on memorable tripe experience, subjective well-being and revisit intention. The data were collected from 362 respondents through online among the tourist in Pondicherry, India. Structural equation modeling was adopted to test the hypotheses developed for the study. The result shown the subjective well-being acted as mediating dimension between memorable trip experience and revisit intention. All the four hypotheses developed for the study were accepted. The results of the inner model demonstrate the interrelationship (including mediation effect) between the different theoretical constructs in the model. Bootstrapping (5000 re-samples), standardized root mean square (SRMR), path analysis, R-square, Stone–Geisser test or blindfolding (predictive relevance or Q 2 ) and effect size (f 2 ) analysis were performed using SmartPLS3 (Ali et al., 2018). A value less than 0.08 for SRMR is considered acceptable for PLS path models (Ali et al., 2018). Results revealed the SRMR value was 0.074, indicating an adequate model. Four path relationships were significant as presented in the above structural model assessment table. This study has few limitations. First it is highly destination specific and based on convenience sampling technique, thus the findings couldn’t be generalize to other tourism destination. Further studies can be conducted in different tourist spot to generalize the significance of this study. Next, the sample consists of only Indian citizens, in future study; foreign tourist can also be included in the sample. Finally other construct can be included to measure memorable tourism experience.