{"title":"Avant-gardes et expérimentations des formes dans les revues pharmaceutiques suisses: le cas Sandorama (1962–1965)","authors":"M. Pic","doi":"10.24894/gesn-fr.2020.77003","DOIUrl":null,"url":null,"abstract":"This article reports on formal experimentation (literary, graphic and cinematographic) in Swiss pharmaceutical journals in the 1960s based on a case study: the Sandorama journal of Laboratoires Sandoz. It looks at the relationship between arts, medicine and commerce, showing that the public trust of the doctors who read the journal is built up through forms. The inventiveness of the latter is part of the more global process of a reorganization of pharmaceutical marketing after the Second World War, due in particular to the arrival of psychotropic drugs on the market.","PeriodicalId":42764,"journal":{"name":"Gesnerus-Swiss Journal of the History of Medicine and Sciences","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Gesnerus-Swiss Journal of the History of Medicine and Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24894/gesn-fr.2020.77003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Arts and Humanities","Score":null,"Total":0}
引用次数: 0
Abstract
This article reports on formal experimentation (literary, graphic and cinematographic) in Swiss pharmaceutical journals in the 1960s based on a case study: the Sandorama journal of Laboratoires Sandoz. It looks at the relationship between arts, medicine and commerce, showing that the public trust of the doctors who read the journal is built up through forms. The inventiveness of the latter is part of the more global process of a reorganization of pharmaceutical marketing after the Second World War, due in particular to the arrival of psychotropic drugs on the market.
期刊介绍：
Gesnerus is the official journal of the Swiss Society for the History of Medicine and Sciences (SSHMS). It publishes original articles, short communications and documents on different periods and aspects of the history of medicine and sciences and also focuses on theoretical and social aspects of this subject.
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