Rebound effects in persuasion: considering potential ironic effects of suppression and correction / Efectos rebote en la persuasión: una consideración de los posibles efectos irónicos de la supresión y la corrección

Abstract

Abstract Previous theory and research in persuasion has failed to examine possible ironic effects of attempting to suppress or to correct for influences of a potentially biasing source. Yet, because people often encounter sets of persuasive communications in order (e.g., in advertising), such rebound effects seem possible. Data on such possibilities are scarce, however. Here we present a relevant study. It followed the typical single-shot persuasive message with a second message on an unrelated topic but employed a similar type of (potentially biasing — attractive or unattractive) source. Attitudes following the second communication showed increased source impact for participants asked to suppress source-related thoughts during the first message (especially when the second message was encountered under load). Instructions to correct for potential source effects during the first message did not show ironic effects following the second message. This relatively small study is not enough to make definitive claims, but it suggests that rebound effects of thought suppression are possible in (repeated) persuasion settings. Future research and open questions regarding ironic effects are discussed.