Connecting Strategies to Resources: Scale Development of a Resource Bundle for Internet Retailing

IF 4.1 Q2 BUSINESS Journal of Internet Commerce Pub Date : 2019-05-02 DOI:10.1080/15332861.2019.1595363
Yun-Kyung Cho
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引用次数: 2

Abstract

Abstract Service strategy literature emphasizes the alignment of target market, service concept, and service delivery system. This article reports scale development of a resource bundle that is useful to implement service strategies in Internet retailing. Three dimensions of the resource bundle are proposed in this study. They cover three alignment parts between target market and service concept, service concept and service delivery system, and target market and service delivery system. To rigorously develop the measurement scale, this study uses a two-stage procedure which comprises an item-level study that uses judges and a scale-level study that employs a survey of Internet retailers. Finally, a second-order measurement model of the resource bundle with a total of 14 measurement items was established. Results of the confirmatory factor analysis reveal empirical evidence of resource complementarities, thereby providing critical information about desirable resource allocation for Internet commerce and, in turn, carrying some managerial implications.
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资源连接策略:网络零售资源捆绑的规模开发
摘要服务战略文献强调目标市场、服务理念和服务交付系统的一致性。本文报告了一个资源包的规模开发,该资源包可用于实现Internet零售中的服务策略。本研究提出了资源束的三个维度。它们包括目标市场与服务理念、服务理念与服务提供体系、目标市场与服务提供体系三个部分的契合。为了严格开发测量量表,本研究采用两阶段的程序,其中包括一个项目水平的研究,使用法官和规模水平的研究,采用互联网零售商的调查。最后,建立了包含14个测量项的资源束二阶测量模型。验证性因子分析的结果揭示了资源互补性的经验证据,从而为互联网商务的理想资源配置提供了关键信息,反过来又具有一些管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
10.50
自引率
7.00%
发文量
18
期刊介绍: The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.
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