Cristian Buzeta, Freya De Keyzer, N. Dens, Patrick De Pelsmacker
{"title":"Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study","authors":"Cristian Buzeta, Freya De Keyzer, N. Dens, Patrick De Pelsmacker","doi":"10.1080/02650487.2023.2215079","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2023.2215079","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}