{"title":"The effect of marketing intelligence adoption on enhancing profitability indicators of banks listed in the Egyptian stock exchange","authors":"Shereen Aly","doi":"10.37380/jisib.v12i3.906","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to examine the effect of marketing intelligence (MI) adoption on enhancing the profitability indicators of banks adopting MI and listed in the Egyptian stock exchange. A statistical analysis was carried based on data collected, using a questionnaire instrument to measure the efficiency of adopting MI among 12 banks adopting MI and listed in the Egyptian stock exchange. The study focuses on using 2 measures of profitability indicators; return on equity (ROE) and return on assets (ROA).The profitability indicators (ROE, ROA) of 12 central banks adopting MI and listed in the Egyptian stock exchange were measured during the period (2012–2021). Then, statistical analysis was conducted based on data collected using the simple linear regression model. The results of the study indicated a significant effect of MI adoption on enhancing the profitability indicators of 12 banks adopting MI and listed in the Egyptian stock exchange.","PeriodicalId":43580,"journal":{"name":"Journal of Intelligence Studies in Business","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Intelligence Studies in Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37380/jisib.v12i3.906","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
The purpose of this study is to examine the effect of marketing intelligence (MI) adoption on enhancing the profitability indicators of banks adopting MI and listed in the Egyptian stock exchange. A statistical analysis was carried based on data collected, using a questionnaire instrument to measure the efficiency of adopting MI among 12 banks adopting MI and listed in the Egyptian stock exchange. The study focuses on using 2 measures of profitability indicators; return on equity (ROE) and return on assets (ROA).The profitability indicators (ROE, ROA) of 12 central banks adopting MI and listed in the Egyptian stock exchange were measured during the period (2012–2021). Then, statistical analysis was conducted based on data collected using the simple linear regression model. The results of the study indicated a significant effect of MI adoption on enhancing the profitability indicators of 12 banks adopting MI and listed in the Egyptian stock exchange.
期刊介绍：
The Journal of Intelligence Studies in Business (JISIB) is a double blinded peer reviewed open access journal published by Halmstad University, Sweden. Its mission is to help facilitate and publish original research, conference proceedings and book reviews. The journal includes articles within areas such as Competitive Intelligence, Business Intelligence, Market Intelligence, Scientific and Technical Intelligence, Collective Intelligence and Geo-economics. This means that the journal has a managerial as well as an applied technical side (Information Systems), as these are now well integrated in real life Business Intelligence solutions. By focusing on business applications the journal do not compete directly with journals of Library Sciences or State or Military Intelligence Studies. Topics within the selected study areas should show clear practical implications.
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