{"title":"Challenges Encountered on the Rekete ChiNdau—Leave a Legacy Facebook Page","authors":"E. Sithole","doi":"10.1080/10228195.2020.1738533","DOIUrl":null,"url":null,"abstract":"Abstract The article presents a netnographic study in the area of language and media studies. The purpose of the study was to identify challenges faced by Ndau users on the Rekete ChiNdau—Leave a Legacy Facebook page. Using an ethnolinguistic vitality model to explore speaker-writers’ motivations for online civic engagement, the article provides evidence that the group encounters several orthographic, lexicological (terminological), and language choice dilemmas that often militate against Ndau identity construction and assertion in Zimbabwe. To boost Ndau speaker-writers’ resistance to Shona and English’s cultural and linguistic hegemony, a number of practical interventions are proposed to enhance their online participation and strengthen their overall group vitality. Implementing the proposed intervention measures would not only mobilise linguistic and ethnic solidarity, but also support mother-tongue speakers’ efforts to document, develop and standardise Ndau in Zimbabwe.","PeriodicalId":43882,"journal":{"name":"Language Matters","volume":"51 1","pages":"21 - 3"},"PeriodicalIF":0.5000,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10228195.2020.1738533","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language Matters","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/10228195.2020.1738533","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 3
Abstract
Abstract The article presents a netnographic study in the area of language and media studies. The purpose of the study was to identify challenges faced by Ndau users on the Rekete ChiNdau—Leave a Legacy Facebook page. Using an ethnolinguistic vitality model to explore speaker-writers’ motivations for online civic engagement, the article provides evidence that the group encounters several orthographic, lexicological (terminological), and language choice dilemmas that often militate against Ndau identity construction and assertion in Zimbabwe. To boost Ndau speaker-writers’ resistance to Shona and English’s cultural and linguistic hegemony, a number of practical interventions are proposed to enhance their online participation and strengthen their overall group vitality. Implementing the proposed intervention measures would not only mobilise linguistic and ethnic solidarity, but also support mother-tongue speakers’ efforts to document, develop and standardise Ndau in Zimbabwe.
摘要本文介绍了语言和媒体研究领域的网络志研究。这项研究的目的是确定Ndau用户在Rekete ChiNdau——Leave a Legacy Facebook页面上面临的挑战。文章使用民族语言活力模型来探索演讲者作家参与在线公民活动的动机，提供了证据，证明该群体在拼写、词典学（术语学）和语言选择方面遇到了一些困境，这些困境往往阻碍了津巴布韦的恩道身份建构和断言。为了增强以恩道语为母语的作家对肖纳语和英语文化和语言霸权的抵抗，提出了一些切实可行的干预措施，以提高他们的在线参与度，增强他们的整体群体活力。实施拟议的干预措施不仅将动员语言和种族团结，还将支持母语使用者记录、发展和标准化津巴布韦恩道语的努力。
期刊介绍：
The purpose of Language Matters is to provide a journal of international standing with a unique African flavour focusing on multilingualism in Africa. Although the journal contributes to the language debate on all African languages, sub-Saharan Africa and issues related to multilingualism in the southern African context are the journal’s specific domains. The journal seeks to promote the dissemination of ideas, points of view, teaching strategies and research on different aspects of African languages, providing a forum for discussion on the whole spectrum of language usage and debate in Africa. The journal endorses a multidisciplinary approach to the study of language and welcomes contributions not only from sociolinguists, psycholinguists and the like, but also from educationalists, language practitioners, computer analysts, engineers or scholars with a genuine interest in and contribution to the study of language. All contributions are critically reviewed by at least two referees. Although the general focus remains on multilingualism and related issues, one of the three issues of Language Matters published each year is a special thematic edition on Language Politics in Africa. These special issues embrace a wide spectrum of language matters of current relevance in Southern Africa.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
