Princeton as Prada: college choice in the United States as luxury consumption for the extended self

IF 2.4 3区 管理学 Q3 BUSINESS Journal of Marketing for Higher Education Pub Date : 2022-06-13 DOI:10.1080/08841241.2022.2070939
David S. Ackerman, Emi Moriuchi, Barbara L. Gross
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普林斯顿大学是普拉达:美国的大学选择是扩展自我的奢侈品消费
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来源期刊
CiteScore
7.80
自引率
42.40%
发文量
37
期刊介绍: The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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