Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals

IF 3.5 3区 管理学 Q2 BUSINESS Journal of Marketing Management Pub Date : 2023-06-12 DOI:10.1080/0267257x.2023.2219691
N. Porter, Amy Goode, Stephanie Anderson
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什么该做和什么不该做:揭开消费者仪式中紧张关系的面纱
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CiteScore
8.00
自引率
11.40%
发文量
79
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