Navigating Turbulent Political Waters: From Corporate Political Advocacy to Scansis in the Case of NBA-China Crisis

IF 4.4 2区文学 Q1 COMMUNICATION Journal of Public Relations Research Pub Date : 2022-03-04 DOI:10.1080/1062726X.2022.2064288

Hui Zhao, Chiara Valentini

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引用次数: 1

Abstract

ABSTRACT Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and organizational responses and stances in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting the Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discussions in news coverage and social media posts, (2) a subsequent change in the NBA’s stance, from accommodative toward defensive, in response to those discussions, and (3) the great role of geopolitics/international politics and political values as political contingency factors in steering organizational, media, and digital public discourses. Theoretical and practical implications are discussed.

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在动荡的政治水域中航行:从公司政治倡导到nba -中国危机中的扫描

摘要本研究借鉴了冲突管理的修辞场理论和偶然性理论，考察了政治因素在跨国公司利益相关者群体认知、组织反应和立场形成中的作用。这项研究结合了定性内容分析和语义网络分析，分析了组织对2019年中国国家篮球协会（NBA）危机的反应、新闻报道和社交媒体帖子，这场危机是由一名支持香港抗议者的球队高管的在线评论引发的。研究结果表明：（1）新闻报道和社交媒体帖子中存在着丰富多样的政治讨论和政治分歧，（2）NBA的立场随后发生了变化，从宽容转向防守，以回应这些讨论，以及（3）地缘政治/国际政治和政治价值观作为政治偶然因素在指导组织、媒体和数字公共话语中的重要作用。讨论了理论和实践意义。

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来源期刊

Journal of Public Relations Research COMMUNICATION-

CiteScore

5.60

自引率

11.80%

发文量