The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2023-06-28 DOI:10.1080/02650487.2023.2229148
Longzhao Zheng, Bingrui Huang, Hongfeng Qiu, Haiqing Bai
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社交媒体关注者代理在网红营销中的作用:基于启发式-系统信息处理模型的研究
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自引率
19.40%
发文量
66
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