{"title":"Digital agriculture killjoy: happy objects and cruel quests for the good life","authors":"M. Carolan","doi":"10.1111/soru.12398","DOIUrl":null,"url":null,"abstract":"This article brings together phenomena not often connected in the rural studies cannon to show an underlying relationality connecting digital agriculture, conceptions of the good life and pursuits of happiness. Drawing from the scholarship of Sara Ahmed and Lauren Berlant, Agriculture 4.0 technologies are described as 'cruel' happiness pointers. These platforms are shown to direct actors towards happiness while potentially accelerating the very conditions that produced the problems they are promising to solve. Highlighting conceptions of the good life that are fluid, contested and multiple, which have connections to sayings and doings associated with these platforms, the analysis makes visible norms and values animating the so-called digital revolution. At the same time, the article interrogates what these changing affective politics means for the future of farming and farm-based identities, at least in Western countries. The data analysed, from individuals who had adopted smart farming applications in the US, were collected from focus groups and personal interviews, the latter conducted pre (2019) and post coronavirus (COVID-19) outbreak (2020 and 2021).","PeriodicalId":47985,"journal":{"name":"Sociologia Ruralis","volume":" ","pages":""},"PeriodicalIF":3.2000,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sociologia Ruralis","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1111/soru.12398","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"GEOGRAPHY","Score":null,"Total":0}
引用次数: 3
Abstract
This article brings together phenomena not often connected in the rural studies cannon to show an underlying relationality connecting digital agriculture, conceptions of the good life and pursuits of happiness. Drawing from the scholarship of Sara Ahmed and Lauren Berlant, Agriculture 4.0 technologies are described as 'cruel' happiness pointers. These platforms are shown to direct actors towards happiness while potentially accelerating the very conditions that produced the problems they are promising to solve. Highlighting conceptions of the good life that are fluid, contested and multiple, which have connections to sayings and doings associated with these platforms, the analysis makes visible norms and values animating the so-called digital revolution. At the same time, the article interrogates what these changing affective politics means for the future of farming and farm-based identities, at least in Western countries. The data analysed, from individuals who had adopted smart farming applications in the US, were collected from focus groups and personal interviews, the latter conducted pre (2019) and post coronavirus (COVID-19) outbreak (2020 and 2021).
期刊介绍：
Sociologia Ruralis reflects the diversity of European social-science research on rural areas and related issues. The complexity and diversity of rural problems require multi and interdisciplinary approaches. Over the past 40 years Sociologia Ruralis has been an international forum for social scientists engaged in a wide variety of disciplines focusing on social, political and cultural aspects of rural development. Sociologia Ruralis covers a wide range of subjects, ranging from farming, natural resources and food systems to rural communities, rural identities and the restructuring of rurality.
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