M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert
{"title":"Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression","authors":"M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert","doi":"10.1080/0267257x.2023.2209579","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2023.2209579","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}