{"title":"Corporate Image and its Impact on Consumer Decision Making in Slovakia","authors":"Vartiak Lukas, Gogolova Martina, Majerova Jana","doi":"10.5171/2022.340734","DOIUrl":null,"url":null,"abstract":"The primary aim of the paper is to empirically determine how presented experiences of other customers affect the creation and perception of the corporate image. Corporate image perceived by consumers can also be formed solely on the basis of sharing experiences of other consumers.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IBIMA Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2022.340734","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The primary aim of the paper is to empirically determine how presented experiences of other customers affect the creation and perception of the corporate image. Corporate image perceived by consumers can also be formed solely on the basis of sharing experiences of other consumers.
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