L. Hatzithomas, F. Theodorakioglou, Kostoula Margariti, Christina Boutsouki
{"title":"Cross-media advertising strategies and brand attitude: the role of cognitive load","authors":"L. Hatzithomas, F. Theodorakioglou, Kostoula Margariti, Christina Boutsouki","doi":"10.1080/02650487.2023.2249342","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2023.2249342","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}