Evaluación del endomarketing en los alcances de la política de sostenibilidad y ambiente saludable de Supermercados Peruanos S.A.

Abstract

Environmental health and sustainability are closely related concepts that imply the harmonization of the economic, social and environmental dimensions of development. In this context, the influence of endomarketing on the achievements of the sustainability and healthy environment policy of Supermercados Peruanos S.A. (SPSA), a leading chain in the retail sector in Peru, is analyzed. SPSA communicates and involves its employees in the incorporation of environmental practices that guarantee the development and well-being of current and future generations, such as: reducing energy consumption through the efficient use of equipment and LED lighting, integrated management of solid waste through segregation, recycling and recovery, reducing water consumption through saving systems and installation of own plants, voluntary compensation for emissions through certified forestry projects, and promoting responsible consumption through educational campaigns and green offers, among others. The results indicate that the respondents have a positive perception of the internal communication, continuous training and participation and integration that is fostered in SPSA to promote the environmental culture, but a less favorable perception of the recognition and incentives that SPSA provides for the environmental performance of its employees. These results suggest that endomarketing has contributed to inform, train and unite employees around the environmental policy, but could improve in the valuation and reward of environmental achievements.