Validating a primed identity leads to expectations of group-relevant outcomes / La validación de una identidad previamente primada facilita que se anticipen respuestas de discriminación

Abstract

Abstract We argue that a person’s identity can be changed by seemingly irrelevant primes to the point where one expects to be treated as a member of an activated social group. We further argue that primes should only influence the self to the extent that they are seen as valid. We experimentally manipulated conditions that foster perceptions of prime validity using a head movement induction. Previous research has linked head nodding to higher levels of confidence than head shaking. Participants primed with the African American stereotype (versus control) expected more future discrimination, but only if they were nodding their heads. Results are discussed with respect to research on priming and validation processes.