‘Reversed agenda-setting effects’ in China Case studies of Weibo trending topics and the effects on state-owned media in China

Ying Jiang
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引用次数: 41

Abstract

Abstract This research looks at the reversed agenda-setting phenomenon of Chinese Weibo, it examines the agenda-setting power of the most popular social media platform in China. It serves as a starting point for discussion and further research, by providing evidence of how some trending topics on Weibo have but others have not impacted on the agenda of state-controlled media China Central Television (CCTV) in China with case studies. It argues that Chinese social media Weibo provides a platform for participation in public affairs and offers a channel for the Chinese public to express their opinions; however, the state still sets its political boundary of what is allowed to be criticized. Therefore, ‘reversed agenda effects’ in Chinese cyberspace are observed as ‘partial reversed agenda effects’, and whether social media such as Weibo is serving as a tool for democracy in China still requires further observation.
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中国的“反向议程设置效应”——以微博热门话题为例及其对中国国有媒体的影响
摘要本研究着眼于中国微博的反向议程设置现象,考察中国最受欢迎的社交媒体平台的议程设置能力。它作为讨论和进一步研究的起点,通过案例研究提供证据,证明微博上的一些热门话题如何影响国家控制的媒体中国中央电视台(CCTV)的议程。本文认为,中国的社交媒体微博为公众参与公共事务提供了平台,为中国公众表达意见提供了渠道;然而,国家仍然设定了允许批评的政治边界。因此,中国网络空间的“议程逆转效应”被观察为“部分议程逆转效应”,微博等社交媒体是否成为中国民主的工具还有待进一步观察。
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来源期刊
Journal of International Communication
Journal of International Communication Social Sciences-Communication
CiteScore
2.30
自引率
0.00%
发文量
11
期刊介绍: International Communication is an established field of study taught widely around the world under a variety of names. Journal of International Communication (JIC) is a refereed journal the field of international communication calls its own and one that provides a forum for discussion for the various geo-academic approaches to the study of global communication. A variety of fields of study, including International Communication, International Relations, International Development, International Political Economy, Global Sociology, Media Anthropology, Media and Cultural Studies, and Post-colonial Studies nourish JIC .
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