African pride and vexation in World Cup development sportswriting

Q2 Social Sciences Journal of International Communication Pub Date : 2014-06-20 DOI:10.1080/13216597.2014.926282

Richard J. Peltz-Steele

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Abstract

Abstract The first men's football World Cup in Africa, in 2010, provided an opportunity for development sportswriting. As mediator of sport for the people, mass media are well positioned to capitalize upon the development potential of football. This research analyzed development-related World Cup coverage to better understand African perceptions of identity and the role of African media in improving the quality of human life. Using a news database, this research compiled and analyzed stories published in Africa, outside South Africa, during the World Cup. Stories were tested for a World Cup peg and possible development angle and flagged for representations of national or pan-African identity. The research led to three conclusions. First, the World Cup did provide a vehicle for development sportswriting. Second, World Cup development sportswriting fortified national and pan-African identity by representing expressions of pride. Third, World Cup development sportswriting provided a vehicle to demand political accountability and to express vexation at impediments to African development. The research provides an informative context and springboard for further inquiry into the 2014 World Cup in Brazil.

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世界杯发展中非洲人的骄傲与烦恼

2010年在非洲举办的首届男足世界杯为体育写作的发展提供了契机。大众传媒作为大众体育的媒介，在足球运动的发展潜力中占有有利地位。这项研究分析了与发展相关的世界杯报道，以更好地了解非洲人对身份的看法，以及非洲媒体在提高人类生活质量方面的作用。这项研究利用一个新闻数据库，汇编并分析了世界杯期间在南非以外的非洲发表的新闻。这些故事都是为了与世界杯挂钩和可能的发展角度进行测试，并被标记为代表国家或泛非身份。这项研究得出了三个结论。首先，世界杯确实为体育写作的发展提供了一个平台。第二，世界杯发展体育写作通过表达自豪感来强化国家和泛非认同。第三，世界杯发展体育写作提供了一个要求政治问责和表达对非洲发展障碍的不满的工具。这项研究为进一步研究2014年巴西世界杯提供了一个翔实的背景和跳板。

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来源期刊

Journal of International Communication Social Sciences-Communication

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： International Communication is an established field of study taught widely around the world under a variety of names. Journal of International Communication (JIC) is a refereed journal the field of international communication calls its own and one that provides a forum for discussion for the various geo-academic approaches to the study of global communication. A variety of fields of study, including International Communication, International Relations, International Development, International Political Economy, Global Sociology, Media Anthropology, Media and Cultural Studies, and Post-colonial Studies nourish JIC .