Acceptance of service robots: a meta-analysis in the hospitality and tourism industry

IF 11.9 1区 管理学 Q1 BUSINESS Journal of Hospitality Marketing & Management Pub Date : 2023-04-18 DOI:10.1080/19368623.2023.2202168
W. Ladeira, M. G. Perin, F. Santini
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引用次数: 4

Abstract

ABSTRACT Robot services have become an essential competitive differentiator in the hospitality and tourism industry. Seminal studies indicate the need for more profound knowledge about the factors that can increase the acceptance of service robots. This paper investigates the relationship between informational cues and acceptance of service robots through a meta-analysis. Our study also analyzes the acceptance of service robots through contextual characteristics moderators. The results showed that perceived robot trust influences the relationship between informational cues (anthropomorphism and social influence) and acceptance of service robots. By analyzing previous studies, our framework demonstrates that acceptance of service robots has increased more after the COVID pandemic than before the COVID pandemic. Furthermore, the relationship between attitude toward robots and robot usage intention tends to be greater in humanoid service robots (than social robots) and analytical intelligence (than mechanical intelligence).
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服务机器人的接受度:酒店和旅游业的元分析
机器人服务已经成为酒店和旅游业的重要竞争优势。开创性的研究表明,需要对能够提高服务机器人接受度的因素有更深入的了解。本文通过荟萃分析研究了信息线索与服务机器人接受度之间的关系。我们的研究还通过情境特征调节因子分析了服务机器人的接受程度。结果表明,感知机器人信任影响信息线索(拟人化和社会影响)与服务机器人接受度之间的关系。通过分析之前的研究,我们的框架表明,在COVID大流行之后,服务机器人的接受度比COVID大流行之前更高。此外,对机器人的态度与机器人使用意图之间的关系在类人服务机器人(比社交机器人)和分析智能(比机械智能)中往往更大。
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来源期刊
CiteScore
20.90
自引率
6.40%
发文量
33
期刊介绍: The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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