An Analysis of Investment Behaviour of Information Technology Professionals: A study in Selected cities of Tri-city

Abstract

Investment decisions are often influenced by numerous determinants that help investors and investment managers in the selection of an appropriate investment option (Jagongo & Mutswenje, 2014). This research directed to provide an analysis of investment behavior of Information Technology Professionals, to identify the influence of demographic factors and financial awareness factor (independent variables) on dependent variable investment behaviour (market bias and risk bearing bias). Market bias factor comprised five components, namely,changes in price, over-reaction,information about market, the past trends of shares,customer preference of companies and basics of underlying stocks. Risk-bearing bias comprisedof five components, namely, safety, liquidity, capital appreciation, return, and risk coverage. Age, gender, income, occupation, experience has selected as demographic components. The data was collected from 396 randomly selected Information Technology Professionals from Tricity, namely, Chandigarh, Mohali, and Panchkula. Responses gatheredthrough questionnaire framed on a 5-point Likert scale (Sullivan & Artino, 2014). The results of the research documented thatdemographic factors, financial awareness significantly impact the investment behaviour of investors. There is still more requirement to enhance financial awareness of information technology investors related to liquidity management. Besides, the existing research also documented that men more invest in comparison to women. Therefore, research showed significant difference among gender while taking investment decisions. Further, the study also suggested that financial Institutions need to made investment products more favourable to attract women information technology professionals.