A Gratification Model of Sport Team Mobile Application Usage

IF 2 4区管理学 Q3 BUSINESS Sport Marketing Quarterly Pub Date : 2020-01-01 DOI:10.32731/smq.293.092020.01

Hansol Hwang, HyeJoo Yang, Antonio S. Williams, P. Pedersen

引用次数: 3

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体育团队移动应用使用的满足模型

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Sport Marketing Quarterly Multiple-

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13.30%

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期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.

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