Planejamento e gestão estratégica nas IES comunitárias

Abstract

Considering the complexity of University Management in the State and National levels, it is highlighted the importance of a well-designed and achievable Strategic Planning, whose actions allow the managers to act in accordance with the requirements that are presented on a daily basis. The article aims to analyze how the process of strategic management occurs in Citizenship Institutions of the ACAFE System. The specific objectives were divided in four stages, the first one approaches the Strategy, with the objective to analyze the process of organizational strategy, the second is related to the Strategic Thinking in order to identify if it has indicators of the existence of strategic thinking, together with the managers, the third stage will highlight the Strategic Planning, identifying if it is present and how it is elaborated and the fourth step, considering the previous steps, takes into consideration the actions arising from the possible existence of the previous requirements, as well as, gives the formulation and implementation of actions and how the monitoring and strategies control are carried out. It is understood that the topic addressed is of great relevance, since the Citizenship Institutions of Education, have generic and specific characteristics as well, which ends up in most cases making the strategic process very complex, difficult and not very effective. Increasingly, Higher Education Institutions need to formulate their strategies, adapting them to meet the latent demand, developing a process of competitive intelligence, allowing to deal more effectively with the competition, highlighting the competitive differential and value attributes perceived by the community where it is inserted. It is important to seek differentiation, the prominence, the necessary projection in the present times, so that they can survive and grow. Exploratory, descriptive and qualitative research was used for the present study. This research analyzed how the strategic management process is developed in the Citizenship Universities, allowing to infer and to identify where and how they are and to where they want go and they are able to proceed.