Finding out those factors which Promote Emotional Brandings in Relation to Textile Outlets: Multiple Group Path Analysis Approach

Abstract

Purpose: The article tries to finding out those factors which promote emotional brandings in relation to textile outlets. One objective of this study is reached through proper methodology. Design/Methodology/Approach: Sample size was 200 in all obtained through convenience sampling technique in Coimbatore city. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.82 and 0.89. Multiple group path analysis was used for data analysis. Implication: It is concluded that this article has traced the possible relationships and the range of influences of the factors which promote emotional branding in textile outlets through the path analysis. With the theuristic diagram attempt was made to beacon the facts involved with emotional branding in textile outlets.