An analysis of dealers' influence on the automotive market in the Republic of Serbia

Abstract

In the paper, the dealer influence on the automotive market is researched both from the aspect of the offer and from the aspect of the development of the dealer network itself in the provision of vehicle maintenance and repair services and their contribution to the market development. The determination of the dealer influence on the automotive market is a complex process both from the point of view of the dealer offer in Serbia and from the point of view of the state in which the economy, particularly so the car market, is. Numerous factors with an interwoven and multiplied influence act on the automotive market. The subject matter of the research study represents a cross-sectional study of an empirical character. During the collection of the data, the survey non-standardized research technique was used. For this purpose, a special questionnaire was created. The collected data were processed by means of the applicative SPSS system (Statistical Package for Social Sciences), simultaneously applying descriptive and comparative statistics. The research results have shown that the greater the dealer development degree in Serbia, the stronger their influence on the automotive market in Serbia. Also, the following factors have the greatest influence on car manufacturing and sale in Serbia: the development of the dealer network, per-capita income and macroeconomic stability. Simultaneously, vehicle maintenance and repair services substantially influence the purchase of cars. A fact was established that the performance parameters of a vehicle also influenced the buyer's choice of a vehicle.