Carlos Alberto Farje Gallardo, Julio Mariano Chávez Milla, Lida Inés Carhuas Peña, Edwin Gonzales Paco, F. Coronel-Zubiate
{"title":"Innovative marketing strategies in dentistry: The potential of the doll as a brand image","authors":"Carlos Alberto Farje Gallardo, Julio Mariano Chávez Milla, Lida Inés Carhuas Peña, Edwin Gonzales Paco, F. Coronel-Zubiate","doi":"10.37467/revtechno.v15.5095","DOIUrl":null,"url":null,"abstract":"The creation of 3D-printed corporate mascots is a complex scientific and social process. It requires the use of 3D printing technologies, engineering, and design, while taking into account ethical, legal, and moral considerations. Creating a unique and personalized mascot allows for an emotional connection with patients. Mascots have the potential to have a significant impact on businesses, including dental clinics. In this sense, they help to create a strong and memorable brand identity. This potential represents an opportunity to use corporate mascots as a marketing element, especially on social media as a distinctive element from the competition.","PeriodicalId":52365,"journal":{"name":"Revista Internacional de Tecnologia, Ciencia y Sociedad","volume":"18 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Revista Internacional de Tecnologia, Ciencia y Sociedad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37467/revtechno.v15.5095","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Computer Science","Score":null,"Total":0}
引用次数: 0
Abstract
The creation of 3D-printed corporate mascots is a complex scientific and social process. It requires the use of 3D printing technologies, engineering, and design, while taking into account ethical, legal, and moral considerations. Creating a unique and personalized mascot allows for an emotional connection with patients. Mascots have the potential to have a significant impact on businesses, including dental clinics. In this sense, they help to create a strong and memorable brand identity. This potential represents an opportunity to use corporate mascots as a marketing element, especially on social media as a distinctive element from the competition.
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