Dynamic alliance partner selection and its negotiation strategy based on agent and resources

Huamei Sun
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Abstract

The rapid development of Internet technology has facilitated formation of cooperation and dynamic alliance between enterprises. Enterprises have realized that it's important and necessary for them to build competitive dynamic alliance which depends largely upon whether the leader enterprise can find the best partner. This paper elaborates the concept, criteria and phases of dynamic alliance partner selection. Then it designs a negotiation strategy based on resources and Agent. Our research provides valuable reference for future studies. It can help enterprise to realize sharing business resources, increase the efficiency of choosing allied partners and enhance the competitive advantage.
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基于代理人和资源的动态联盟伙伴选择及其谈判策略
互联网技术的快速发展促进了企业间的合作和动态联盟的形成。企业已经意识到建立有竞争力的动态联盟的重要性和必要性,这在很大程度上取决于领导企业能否找到最佳的合作伙伴。本文阐述了动态联盟伙伴选择的概念、标准和阶段。然后设计了一种基于资源和Agent的协商策略。本研究为今后的研究提供了有价值的参考。它可以帮助企业实现业务资源共享,提高选择联盟伙伴的效率,增强竞争优势。
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