Mattirowalie Traditional Market Structure in Barru Regency

Abstract

Market structure is information about business behavior and market performance which is explained through market conditions. This study aims to determine the structure of traditional markets in Barru Regency, South Sulawesi Province by looking at the distribution channels of products that occur at the level of traders involved in trading activities in the traditional markets of Barru Regency. The results of research in the field show that in the traditional market Mattirowalie, Barru Regency, South Sulawesi Province has a market structure with a level of distribution network for agricultural products. Initially these goods were obtained partly from producer farmers (Barru seller farmers), partly from wholesalers (agents) who originating from other districts enter into collectors and retailers in the traditional market Mattirowalie, Barru Regency, especially wholesalers (agents) of rice and vegetables, then collectors after obtaining goods sell their merchandise to local retailers, then retailers sell or distribute their merchandise to local retailers. buyers / consumers in the traditional markets of Barru Regency.