{"title":"CONTENT ANALYSIS OF TRIPADVISOR REVIEWS ON SAFE TOURISM CERTIFIED RESTAURANTS DURING THE COVID-19 PANDEMIC","authors":"Eylem Taşdağitici, M. Tuna","doi":"10.48119/toleho.1135370","DOIUrl":null,"url":null,"abstract":"Covid-19 outbreak, which emerged in December 2019, deeply affected the economies. During the Covid-19 outbreak, there was a significant decline in restaurant revenues, foreign currency inflows and employment. The outbreak has caused radical changes in lifestyles and consumer behaviors. The universe considered in this study comprised users who ate at Safe Tourism Certified restaurants in Turkey and commented on the Tripadvisor website. In this study, the content analysis method, which is used in qualitative research methodologies, was applied. In this context, a total of 922 reviews for 98 Safe Tourism Certified restaurants on the Tripadvisor website between 11 March 2020 and 20 April 2022 were examined with the help of Nvivo 12 program. It was determined that 80.6% of the customer comments were positive. The most emphasized factors in the comments were taste, price, attitude and behavior of the employee, view, food and beverage quality, cleanliness, punctuality, employee care and Covid-19 security measures. According to the findings, suggestions for the sector and future research were presented.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"2 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"African Journal of Hospitality, Tourism and Leisure","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.48119/toleho.1135370","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
Covid-19 outbreak, which emerged in December 2019, deeply affected the economies. During the Covid-19 outbreak, there was a significant decline in restaurant revenues, foreign currency inflows and employment. The outbreak has caused radical changes in lifestyles and consumer behaviors. The universe considered in this study comprised users who ate at Safe Tourism Certified restaurants in Turkey and commented on the Tripadvisor website. In this study, the content analysis method, which is used in qualitative research methodologies, was applied. In this context, a total of 922 reviews for 98 Safe Tourism Certified restaurants on the Tripadvisor website between 11 March 2020 and 20 April 2022 were examined with the help of Nvivo 12 program. It was determined that 80.6% of the customer comments were positive. The most emphasized factors in the comments were taste, price, attitude and behavior of the employee, view, food and beverage quality, cleanliness, punctuality, employee care and Covid-19 security measures. According to the findings, suggestions for the sector and future research were presented.
期刊介绍：
AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.
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