Corrigendum to: Line Brandt. 2016. The rhetorics of fictive interaction in advertising: The case for imagined direct speech in argumentation

Abstract

This article is an autonomous and extended version of the chapter “‘Say hello to this ad’ – The persuasive rhetoric of fictive interaction in marketing”, whose coauthor was Esther Pascual, and which was published in Esther Pascual and Sergeiy Sandler (eds.), The Conversation Frame. Forms and functions of fictive interaction. John Benjamins, 2016, pp. 303–322, DOI: 10.1075/hcp.55.15bra. Work on that original book chapter was fully funded by a Vidi grant from the Netherlands Organization for Scientific Research (276.70.019), awarded to Esther Pascual. Examples followed by * have either been used by Esther Pascual in previous publications or stem from her fictive interaction database.