Competitiveness Analysis of the Acai Berry Producers of Northeastern of Para

Abstract

The purpose of this study is to identify what the perspectives of competitiveness by rural production of acai are, from terra firme and várzea in northeast Pará. Region considered the one that produces the most acai in Brazil. The main objective is to describe a certain sample of producers and to identify and evaluate the competitiveness perspectives of this sample in relation to the competitiveness factors defined in the research, starting from the null hypothesis that there are no significant differences in perspectives between terra firme and várzea producers. The theoretical basis considered for the research is composed of an approach on agrichain and factors of competitiveness. The method used for the execution of the research was the Rapid Appraisal, where a semi-structured questionnaire was prepared for the agents of the acai production chain. The main key agents taken into consideration and characterized were: Producers of acai; intermediaries and representatives of some organizations.