Visual and Toponymical Landscape

L. Bagnoli
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引用次数: 0

Abstract

The toponymical landscape is created by and perceived through place names. A place name arises when a society attributes values to space but, with the transformations of societies, it can evolve or simply be accompanied by new specifications. This study analyses public transport station names. It indicates how urban facilities need to be specified on the signs, and also reveals the way in which companies purchase the right to rename locations for advertising purposes. A spontaneous process of place name attribution is designated “unruly,” while the word “ruly” signals a sponsored event, with evident privatization of the public space.
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视觉与地形景观
地名景观是通过地名创造和感知的。当一个社会赋予空间价值时,地名就产生了,但随着社会的转变,地名可以演变,也可以简单地伴随着新的规范。本研究分析公共交通车站名称。它表明了城市设施需要如何在标识上加以说明,还揭示了企业为了广告目的而购买地点更名权的方式。一个自发的地名归属过程被指定为“不羁”,而“规则”一词则标志着一个赞助活动,具有明显的公共空间私有化。
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来源期刊
CiteScore
0.70
自引率
33.30%
发文量
0
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