The Study on the Needs of English Skills in Economics and Management Industries Based on Mobile Big Data Management and Innovative Applications

Abstract

Based on the theory of needs analysis and the "target situation needs" model, a questionnaire and interview were used to investigate the current social needs for employees' English proficiency, focusing on five issues: (1) the trend of enterprises' needs for employees' English ability, (2) the evaluation of enterprises' English literacy of employees, (3) the characteristics of job needs for English skills (listening, speaking, reading, writing and translation), (4) the social recognition of various English qualification certificates, and (5) the evaluation of ESP courses. Therefore, the author puts forward the necessity and urgency of the application of AI technology in English teaching, reiterates the necessity of specialization, integration and lifetime of vocational education, and actively reforms the traditional language laboratory into a multi-functional teaching model with AI, VR, human-computer interaction system, promotes the transformation of English vocational education model from single EGP to dual model of EGP and ESP.