The Impact of Employer Branding Towards Intention to Apply on Novo Club Community Batch 1 with Corporate Reputation as Mediation Variable

Q3 Social Sciences Journal of Social Science Education Pub Date : 2023-05-25 DOI:10.46799/jss.v4i3.576

Shofia Mumtaz Alifa, Vita Sarasi

引用次数: 0

Abstract

This study aims to examine the effect of employer branding on the intention to apply by mediating variable corporate reputation in Novo Club Community Members Batch 1. The data in this study were tested using the SEM-PLS (Structural Equation Modeling-Partial Least Square) method by sampling using purposive sampling techniques to 157 respondents who were active members of Novo Club Batch 1. The data in this study was obtained through questionnaires that were distributed using the help of google forms and processed using SmartPLS 3.0 software. The result of this study is that employer branding through corporate reputation has no positive and significant effect on the intention to apply with T-statistical values of 1,485<1.96 and P-values of 0.138>0.05. Therefore, ParagonCorp needs to carry out a new strategy that is more targeted and measurable to improve the company's good reputation.

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雇主品牌对意向的影响:以企业声誉为中介变量的诺和俱乐部社区第1批

本研究旨在通过中介变量企业声誉，考察雇主品牌对诺和俱乐部第一批社区成员申请意向的影响。本研究采用SEM-PLS(结构方程建模-偏最小二乘法)方法，采用目的抽样技术对157名Novo Club第一批活跃会员进行抽样检验。本研究的数据是通过问卷获得的，问卷使用google表格分发，并使用SmartPLS 3.0软件进行处理。本研究的结果是，雇主品牌通过企业声誉对求职意向没有显著的正向影响，t统计值为1,4850.05。因此，ParagonCorp需要实施更具针对性和可衡量性的新战略，以提高公司的良好声誉。

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来源期刊

Journal of Social Science Education Social Sciences-Education

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

36 weeks

期刊介绍： The Journal of Social Science Education (JSSE) was founded in 2000 in order to offer the disciplines in the field of social science education a representative scholarly publication. The journal represents a sophisticated image that is characterised by its theory and research orientation, interdisciplinary approach, internationalism and originality as well as by a rigorous anonymous peer review. Theory and research orientation: The Journal of Social Science Education (JSSE) is a theory and research oriented journal of social science education and related disciplines and field. Theoretical discussions on education, teaching and learning and related empirical research are its centre of interest. Of course, scholarly perspectives on practices of teaching and learning and the discussion of policies, empirical results, and research methods are included. Interdisciplinary approach: The JSSE promotes the dialogue among the disciplines of social science education and between them and the social sciences. It is committed to the ideas of cooperation and interdisciplinary research. Therefore, the editors of the JSSE prefer topics which are rele-vant for more than one specialist discipline of social science education or social sciences. Internationalism: The JSSE offers a forum for the dialogue across national borders and puts a particular stress on a European perspective and on research on and practices of European countries. That is why the journal prefers themes that are of multinational or supranational, especially European relevance and papers that deal with topics related to the diverse discourses in Europe. Originality: In addition, the JSSE prefers contributions that stimulate and enrich the scholarly discourse through their originality and innova-tiveness, e.g. by developing new concepts, applying unconventional methods or exceeding the borders of conventional discourses...