The Effect of Beauty Salon Employee Competence on Service Commitment

Abstract

The purpose of this study is to investigate the effect of beauty salon worker competency on service commitment and to suggest ways to improve the quality of human resources for beauty services. Data collection for this study was conducted from January 10th to February 10th, 2023, targeting men and women working in hair salons in Seoul and Gyeonggi Province. Frequency analysis, factor analysis, correlation analysis, and regression analysis were used for statistical analysis, and the results of the study are as follows. As a result of examining the effect of beauty salon worker competency on service immersion, statistically significant results were found in customer immersion, job immersion, and quality immersion. Beauty salon worker competency is an important variable in service immersion. Therefore, if you set a strategic goal for competency enhancement to enhance the competency of beauty salon workers and concentrate on service immersion, sales of beauty salons will increase and the quality of human resources for beauty services will also increase. Although this study was carried out with a limited number of research subjects and variables, it is hoped that comprehensive and practical research considering various variables will continue in follow-up studies.