Research of the Volatility of Stock Price of B to C Electronic Commerce Enterprise by Fractal Method

Ming Chen
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Abstract

The B to C E-commerce Enterprise (B2CEE) has produced extensive and profound influence on the economic structure. To study the structural factors of stock price of B2CEE which will influence the market pricing of them, we have introduced fractal method and made an empirical analysis on the typical case of listed B2CEE. Furthermore, to reveal the true value of B2CEE, it must separate the trend factor and the cyclical factor. Based on the fractal analysis of a typical B2CEE company: AMAZON, our study has provided a new method to separate the trend factor from the cyclical factor and has found that the stock price volatility of B2CEE appears as a trend with cyclical fluctuations.
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基于分形方法的B - C电子商务企业股价波动率研究
b2c电子商务企业对经济结构产生了广泛而深刻的影响。为了研究中小企业股价的结构性因素对其市场定价的影响,我们引入了分形方法,并对中小企业上市典型案例进行了实证分析。此外,要揭示b2c的真正价值,必须将趋势因素与周期因素分离开来。通过对典型B2CEE公司AMAZON的分形分析,我们的研究提供了一种将趋势因素与周期因素分离的新方法,发现B2CEE的股价波动表现为具有周期性波动的趋势。
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