Impact of Informational Characteristics of the Recruitment Website on Graduating Students' Job Pursuit Intention: A Moderated Mediation Study

Abstract

The purpose of this article is to examine the dimensionalities, mechanisms, and the conditions under which information characteristics of the corporate employment website influence job seekers' job pursuit intention and recommendation intention. Drawing on the stimulus-organism-response (S-O-R) framework, the data collected from 181 active job seekers posit that the effects of information characteristics, such as information relevancy, information accuracy, and information timeliness on organizational attractiveness are mediated by job seekers' attitudes towards the website, which in turn direct to create job pursuit intention and intention to recommend. Furthermore, it is also postulated that the relationship between the above-said characteristics and attitude towards the website is moderated by the perceived privacy concern of the job seekers. In addition, the article results also supported that the relationship between job seekers' website attitude and organizational attractiveness is moderated by perceived organizational reputation.