STRATEGI BERSAING DALAM MENINGKATKAN MINAT BELI PRODUK PLASTIK MELALUI PROMOSI, HARGA, LOKASI DAN KUALITAS PELAYANAN (Survei pada Pelanggan Pandawa Sumber Plastik, PD. Berkah dan PD. Utama)
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Abstract
The purpose of this study was to determine and analyze the effect of promotion, price, location and service quality on customer buying interest either partially or simultaneously on Pandawa Sumber Plastik, PD. Berkah and PD. Utama. The object of study was Pandawa Sumber Plastik, PD. Berkah and PD. Utama customers.
The research method used is path analysis. Data collection was obtained through observation, questionnaires and literature study. The population in this study was 226 customers.
The conclusion obtained from this research is that the variable promotion, price, location and service quality have a significant influence on the purchase interest of Pandawa Sumber Plastik, PD. Berkah and PD. Utama customers.
本研究的目的是确定和分析促销、价格、位置和服务质量对Pandawa Sumber Plastik, PD的顾客购买兴趣的影响。柏嘉和PD。Utama。研究对象为Pandawa Sumber Plastik, PD。柏嘉和PD。Utama客户 . 研究方法为通径分析。数据收集采用观察法、问卷调查法和文献研究法。在这项研究中，共有226名顾客。本研究得出的结论是，促销变量、价格变量、区位变量和服务质量变量对Pandawa Sumber Plastik, PD的购买兴趣有显著影响。柏嘉和PD。Utama客户。
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