Data Analytics in Small and Medium Enterprises (SME): A Systematic Review and Future Research Directions

S. Bhardwaj
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引用次数: 2

Abstract

Data Analytics in small and medium enterprise (SME) is an emerging area of research and practice. Despite of growing importance of SME and increasing research in data analytics, the existing literature lacks an integrated view of the phenomena. To bridge this gap, a systematic literature review of 42 published research studies from peer-reviewed journals from 2010-2021, related to data analytics and SME is performed. After classification, categorisation, and synthesis, four broad themes are addressed namely enabling factors, restraining factors, investing SMEs and performance indicators. Further, research gaps identified thrust research areas and insights for future research directions are presented.
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中小企业数据分析:系统回顾与未来研究方向
中小企业数据分析是一个新兴的研究和实践领域。尽管中小企业越来越重要,数据分析研究也越来越多,但现有文献缺乏对这一现象的综合看法。为了弥补这一差距,我们对2010-2021年同行评议期刊上发表的42项研究进行了系统的文献综述,这些研究与数据分析和中小企业相关。在分类、分类和综合之后,讨论了四个广泛的主题,即有利因素、制约因素、投资中小企业和绩效指标。在此基础上,提出了研究空白、重点研究领域和对未来研究方向的展望。
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