{"title":"TheFork by TripAdvisor: A French success story","authors":"S. Juteau","doi":"10.1177/20438869231179989","DOIUrl":null,"url":null,"abstract":"Two-sided platforms are developing and changing the way we work. They often embed an app. This case study aims at understanding the development of a two-sided platform in the restaurant industry to discuss its functioning, the details of its attractive characteristics, the value proposition for each side, and multiple network effects. The case deepens the reflection of the transition from a value chain to an ecosystem through the two-sided platform. A review of the exploitation of data and their valorization is included. This case will be particularly useful for post-graduate or MBA students in courses on platforms, ecosystems, innovative business models, and/or data exploitation.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Information Technology Teaching Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20438869231179989","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
Two-sided platforms are developing and changing the way we work. They often embed an app. This case study aims at understanding the development of a two-sided platform in the restaurant industry to discuss its functioning, the details of its attractive characteristics, the value proposition for each side, and multiple network effects. The case deepens the reflection of the transition from a value chain to an ecosystem through the two-sided platform. A review of the exploitation of data and their valorization is included. This case will be particularly useful for post-graduate or MBA students in courses on platforms, ecosystems, innovative business models, and/or data exploitation.
期刊介绍：
The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.
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