Taxation of Income Tax on Instagram Celebrities Endorsement Service in Indonesia

Ita Kristiana
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Abstract

- This writing is based on legal issues regarding the juridical review of the imposition of income tax from endorsement service activities in the world of social media. The purpose of this paper is to analyze the rules governing the imposition of income tax from endorsement service activities and to analyze the object and subject standards of the endorsement tax. The research method used in normative legal research is conducting research from primary and secondary legal sources related to this writing. Tax is a very important income for a country because it can provide a balance. Activities from endorsement services can be taxed because people who offer endorsement services can generate fairly large profits. Therefore, endorsement activities become a place of livelihood for celebgrams or influencers. Endorsement activities are subject to income tax (PPh) due to using the services of individuals. Income tax rules are contained in Article 4 of Law No. 36 of 2008 concerning income tax and provides an explanation of the object of income tax is income earned or obtained by taxpayers, whether generated in Indonesia or abroad, whose income is used to add wealth and to fulfill income tax obligations. the needs of the taxpayer, in any form. The conclusion is that the activities of endorsement services on social media need to be collected for taxes. In collecting income tax from endorsement activities, socialization and clear legal provisions are needed in order to realize justice.
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印度尼西亚对Instagram名人代言服务的所得税征税
-本文基于对社交媒体世界中代言服务活动征收所得税的司法审查的法律问题。本文的目的是分析背书服务活动的所得税征收规律,分析背书税的客体标准和主体标准。规范法律研究中使用的研究方法是从与本文相关的第一手和第二手法律资料中进行研究。税收是一个国家非常重要的收入来源,因为它可以提供平衡。背书服务的活动可以征税,因为提供背书服务的人可以产生相当大的利润。因此,代言活动成为名人或网红的谋生场所。背书活动因使用个人服务而需缴纳个人所得税。所得税规则载于2008年关于所得税的第36号法律第4条,并解释了所得税的对象是纳税人赚取或获得的收入,无论是在印度尼西亚还是在国外,其收入用于增加财富和履行所得税义务。纳税人的需求,任何形式的需求。结论是,社交媒体上的代言服务活动需要收税。在对背书活动征收所得税的过程中,要实现公正,需要社会化和明确的法律规定。
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